PakistanWomen & Children

Successful Female Founders In Pakistan | Single Women Entrepreneurship Program

Pakistan Single Window (PSW) has established Khadijah – The Women Entrepreneurship Programme in Karachi. The program strives to enhance female participation in international trade through the PSW platform.

This program focuses on the continuous efforts of the Government of Pakistan to promote gender equality and women’s economic empowerment through a more significant representation of women in cross-border trade by providing women entrepreneurs and merchants with effective and sustainable trading channels.

This project has been launched as a constituent of the PSW Company’s Gender Action Plan to enhance women’s representation in the industry and cross-border trade, support the development of women’s entrepreneurship, and encourage women to join international trade-related workforces and professions.

The program includes focused training and an extensive awareness campaign. The objective is to convey information and expertise to female entrepreneurs and provide them with the necessary know-how, skills, and competence, allowing them to expand their existing businesses for export markets and sustain and expand them over time.

At the launch of “Khadijah,” Dr. Samina Taslim Zehra, National Project Manager, Reforms & Innovation in Government, UNDP Pakistan, praised PSW for taking this step to empower women and stated, “The PSW Khadijah Programme is professionally designed to ease the entire business cycle, including financial inclusion, technical capacity building, and social media marketing strategies for uplifting women-led enterprises.” The Pakistan Single Window program, coordinated by Pakistan Customs, intends to cut the cost and time of doing business by digitizing Pakistan’s cross-border trade and eliminating paper-based manual operations. PSW intends to provide an efficient digital platform that enables parties participating in international trade to submit standardized information and documents through a single point of entry to meet all import, export, and transit regulatory requirements. To promote women’s entrepreneurship, especially in the commercial and industrial sectors, The Ministry of Commerce shall administer The Trade Development Authority of Pakistan (TDAP) with a primary objective to emphasize meeting the standards of both local and international sales and marketing through advertising and facilitation to generate opportunities for small businesses and medium-sized groups to be promoted into becoming larger exporting units. 

As a result, TDAP encourages and supports women entrepreneurs to engage in corporate collaborations, which has resulted in a rise in high-end promotions. In parallel, the commercial and banking sectors have increased their investment in expanding women-owned businesses across Pakistan. The funding enables women to streamline their supply chain, concentrate on the production process and quality, and fulfill the rising demand for their products. The investment and support from these sectors have also aided the expansion of their brand into other cities and, ultimately, international markets.

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