PakistanWomen & Children

Breaking Barriers, Empowering Women: The Women-on-Wheels Initiative Driving Change in Pakistan

In Pakistan, women and girls face numerous barriers that restrict their mobility and hinder their access to education and employment opportunities. Lack of access to transport services, dependence on men for transportation, unsafe public spaces, and street harassment are among the key challenges they encounter. However, the Women-on-Wheels (WoW) initiative by the Punjab SDGs Unit is breaking down these barriers, empowering women and girls by providing them with motorcycle riding skills. 

Enhancing Mobility

The WoW initiative aims to improve women’s mobility and autonomy by equipping them with the ability to ride motorcycles, Pakistan’s primary transportation mode. Over 180 women and girls have gained the skills and knowledge to navigate the roads confidently through comprehensive training programs. By enabling women to overcome mobility constraints, WoW empowers them to pursue education and employment opportunities that were previously inaccessible. Moreover, the initiative addresses safety concerns by educating participants about anti-harassment laws, helplines, and self-defense techniques. 

Fostering Gender Equality 

The WoW initiative aligns closely with SDG 5, which promotes gender equality and women’s empowerment. By providing skills-based training and enhancing mobility, WoW enables women to break free from traditional gender roles and assert their independence. This empowerment benefits individuals and contributes to a more inclusive society. Women who acquire mobility skills are better equipped to participate in the formal economy, reducing gender disparities in employment opportunities and promoting economic growth.

Sustainable and Long-Term Impact

The WoW initiative offers a sustainable development model by focusing on skills-based training. Instead of providing a one-time intervention, the program equips women and girls with the tools they need to sustain themselves in the long run. By empowering women to become self-reliant, WoW promotes economic independence and resilience. This approach aligns with the broader goals of the SDGs, as it not only addresses gender equality but also contributes to poverty eradication, quality education, and sustainable economic development.


The Women-on-Wheels (WoW) initiative in Pakistan is a powerful movement that addresses the barriers to mobility women and girls face. By providing skills-based training in motorcycle riding and equipping participants with their rights, safety measures, and economic opportunities, WoW empowers women to break free from traditional constraints and actively participate in society. Through its efforts, WoW promotes gender equality, reduces inequalities, improves education, and provides sustainable and inclusive development. As Pakistan continues to work towards achieving the SDGs, initiatives like WoW serve as beacons of hope, showcasing the transformative power of empowering women and girls to create a more equitable and prosperous society for all.

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